2. Maps, Inc., is the marketing research division of a large credit card company. The division… 1 answer below »

2. Maps,
Inc., is the marketing research division of a large credit card company. The
1 answer below »2. Maps,
Inc., is the marketing research division of a large credit card company. The
division specializes in the preparation of geo-demographic maps. To prepare
these maps, it combines information from customers’ credit card transactions
with the demographic data it collected when the customers applied for a credit
card. Then, with its profiles of who is purchasing what, in combination with
Census data on small geographic areas, Maps, Inc., is able to develop maps that
display by zip code area the potential market for various types of products and
services. The company in turn sells this information to various manufacturers,
wholesalers, and retailers after customizing the data to the geographic
boundaries specified by the client.
Is it ethical to use credit card transaction
information in this way?
Why or why not?
Do the credit card users have a right to know
this research is being conducted?Jul 05 2022 09:44 AM

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