5 Questions Realtors Ask When Choosing A CRM

All business requires effective communication with the clients. When it comes to real estate businesses, the par becomes even higher as it is mostly based on understanding, communicating, and collaborating with the clients. 
CRM helps all sorts of businesses in organizing, scheduling, and management. Even though businesses can be managed without the help of CRM software, realtors, however, choose to ease their life by using them. Research proves that the productivity of real estate businesses is 29% more amongst those that use CRM software for their customer relationship management.
None of this software comes for free. And when you’re spending your hard-earned money, you got to make sure that you are choosing the best real estate crm . While choosing the appropriate one may seem like a tough job, having your requirements clear and shortlisting the desired features may ease the process.
It is natural for you to have multiple questions before you pick the CRM that suits you. It is also important for you to put forward these questions in front of your potential CRM provider so that you can ensure what you are choosing is going to work out for you.
Some of the very common questions realtors ask when choosing a CRM are:
1. What Do I Want to Use My CRM for? 
The main purpose of any CRM software revolves around managing sales and contacts; however, CRM software can be used for multiple purposes. From maintaining interactions with your clients to scheduling office meetings, for analyzing sales and setting up new realistic goals and targets, from allowing you to launch effective marketing campaigns to keeping records of services and customer data. 
You need to identify what exactly you want out of your CRM software—making a list of all the features that you will need to run your business, reduce the workload and increase efficiency and productivity. You can then research the options available and narrow down companies that provide those features.
Compare and contrast the prices and plans of the shortlisted software and choose what fits your business and appeals to you in every aspect.
2. What is my budget? Does the Service Fit in My Budget?
Features are important. The company’s reputation is important. The reviews on their page are also important when you are deciding which CRM you should go for. But the most important consideration is how much you are willing to or how much you can invest in a CRM.
The first thing you need to do is decide on a range according to your budget. You can do your homework and shortlist CRM that has a minimal monthly or yearly plan. There are so many CRM that allows you free trial access before you start to pay them. This will help you decide if the software is worth your money or not.
We suggest you find out how much does the monthly plan cost and divide it amongst the number of users. It will give you a clearer idea of how much you are spending and keep your budget aligned. 
3. How Many Employees are going to Use This System?
Before you can come up with what features you will require to manage your business and relationship with customers smoothly, you need to figure out and calculate the number of people that are going to be using the system. The greater the number, the more advance features you will require. 
When you have several employees connected to software, you might not want all of them to access all the information, so you can opt for privacy features. Moreover, there are features like territory management which will segment the data and let your teamwork on their domain.
The better the features, of course, the subscription amount is also going to increase. Some businesses may not have a problem with that, but if you have a budget constraint, you might want to think twice about going for or limiting down the features. You can also limit the number of employees connected to the system.
4. What Features Are You Offering?
Before you make your decision, sit down and have a talk with your CRM provider. Tell them what features are important for you and see if their plan matches what you had planned for yourself. Have a look at the list given below. It’ll help you decide and recheck if you’re missing out on any essentials for realtor CRM.
Essential Features of a Realtor CRM
The must-have features for a Realtor CRM are:
· Marketing Automation
· Scheduling Software
· Client Portal
· Contact Management
· Integration with favorite tools
· Deal Managements
· Reporting System
· Dashboards
· Analytics
· Multi-Channel Sales
· Real-Time Communication
· Document Flow Automation
· Mobile CRM
Also, once you discuss your requirements with your CRM provider, that can guide you to any additional features you might need and help you choose a plan that will keep your business moving forward.
5. Which Other Systems Should This CRM Be Compatible With?
You don’t need to look into that if you do not have any automation software already part of your business. Hold on a second; the possibility of it is near to zero. We can understand why most of you got confused when we asked you to skip this one.
Realtors mostly have accounting software and automated email marketing applications working with their system. When it comes to choosing CRM, after you have already installed the two, you need to do your homework and find out which CRM will be compatible with your existing software.
For that, make a list of all your integrated programs. After that, shortlist the CRM software that is compatible. DO not forget to read the user feedback and reviews.
Choosing a CRM can be a tough choice. The clearer the vision, the easier the process becomes. When you’re going to a reputable CRM provider, those who are professionals will guide you through each step, answer all your questions and get you the best plans. Make sure you do your homework and seek answers to all the questions mentioned above.

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