an Apple v.s Samsung case study with below wording comments from the workshop Facilitator… 1 answer below »

an Apple v.s Samsung case study with below wording comments from the workshop Facilitator…
1 answer below »Word count: 3,000
Please refer to the below PDF: page 1-6 is assignment requirement. Page 7 to the end is some useful information.
Company selection for this assignment: please use Apple Inc as this case study. There is an Apple v.s Samsung case study with below wording comments from the workshop Facilitator. Please utilize the facilitator’s comments and help with a better “executive memo”.

Background Material: Overview is good. CTL is on the right track but try to focus in on the action-reaction sequences. What do the firms do to try to capture market share? How do they respond to what the other does? This is important for plotting out future strategy. The SWOT analysis is good, but you should draw out the comparative elements of it – are there areas where they can go that their rival will find it hard to follow – the ‘blue ocean’ space. Remember that the strategy should flow from the comparative SWOT analysis. Slide 10 not clear – who is this about? Not quite sure about slides 12 and 13 – what do I take away from these? First, second and late mover advantage? CV Matrix? War-gaming: The war-gaming is on the right track, but the slides and speaker’s notes could use a bit more detail as it wasn’t clear to me how these strategies could be implemented and what they would achieve and why they make sense for these two firms. In addition, the ‘attacks’ and ‘responses’ should be clearly linked to the comparative SWOT. How do these options lead to the blue ocean (if that’s where you are trying to go). KPIs could use a bit more thought.
Reference:
Decoding Strategy: Patterns and Predictions, Second Edition. [[VitalSource Bookshelf version]]. Retrieved from vbk://9781307537406 (School, 01/18) School, A. B. (18). Strategy and Competition: Economics of Strategy. [[VitalSource Bookshelf version]]. Retrieved from vbk://9781119923602
Attachments: strategy-and-….docxJun 15 2022 06:49 PM

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