In order to show what you have learned from these Expert sessions, you will create a one-page write-up 

You must organize the information and explain it in a way that helps someone else learn the material. You can practice with a friend, colleague, etc. 
You can use bullet points, diagrams, prose, or any other format that helps teach the material effectively. 
Be creative! You can use a word template or a flyer template to create a one-pager that is informative and aesthetically appealing as well.
Each write-up is due the Sunday of the week it is scheduled.  You can view a classmates’ write-up and comment during the following week. 

In this expert session writeup, be sure to reference the following:

What is Return on Investment? What are different ways we can measure ROI?
What are important considerations when creating content marketing goals? What kinds of data or information should we consider when setting marketing goals.
How can we use ROI and other metrics of trackable benefits to create content strategies?

The link below:

 The Nuts and Bolts of Content Marketing: Content Marketing ROI – Ashley Ward – YouTube

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