Information about the separate DVDs and the packages follows. DVD Selling Price Lee Shu-yu Inc….
Information about the separate DVDs and the packages follows. DVD Selling Price Lee Shu-yu Inc. produces and sells DVDs to business people and students who are planning extended stays in China. It has been very successful with two DVDs: Beginning Mandarin and Conversational Mandarin. It is introducing a third DVD, Reading Chinese Characters. It has decided to market its new DVD in two different packages grouping the Reading Chinese Characters DVD with each of the other two language DVDs. Required $ 48 128 Beginning Mandarin (BegM) Conversational Mandarin (ConM) Reading Chinese Characters (RCC) BegM + RCC 32 60 – Х Required ConM + RCC 150 VD in that package using (a) the stand-alone method, (b) the incremental method, and (c) the Shapley value 1. Using the selling prices, allocate revenues from the BegM + RCC package to each DVD in that package using (a) the stand-alone method, (b) the incremental method, and (c) the Shapley value method. 2. Using the selling prices, allocate revenues from the ConM + RCC package to each DVD in that package using (a) the stand-alone method; (b) the incremental method, in either order; and (c) the Shapley value method. 3. Which method is most appropriate for allocating revenues among the DVDs? Why? Print Done Requirement 1. Using the selling prices, allocate revenues from the BegM + RCC package to each DVD in that package using (a) the stand-alone method, (b) the incremental method, and (c) the Shapley value method. (Round your answers to the nearest cent.) RCC BegM 36 (a) Stand-alone 24 (b) Incremental BegM primary user RCC primary user (c) Shapley May 16 2022 03:09 PM
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