Week 2 Assignment
In this assignment you will write an engagement letter to your client (a health care provider of your choosing) that defines the business relationship and introduces fundamental aspects of health care marketing.
Imagine that you are a health care marketing professional and have been contracted by one of the following health care providers (choose one) to help them create a marketing plan.
Choose one of the following provider types, then decide upon a specific service that they offer. Note that you will use this organization in all three of your class assignments and related activities.
|Business||Goal||Examples of Services
|Small Dental/Physician Practice||Gain new patients.||General services, oral surgery, orthodontics, orthopedics, pediatrics, etc.|
|Department within a hospital||Announce a new service.||Women’s reproductive services, outpatient dialysis, laser treatments, etc.|
|Health Care Specialty Clinic (such as physical therapy or cosmetic services)||Reach a new target market.||Disabled veterans, people seeking cosmetic enhancements or occupational therapy, etc.|
|Home Health Care Service||Expanding services to a new area.||Mobility, wound care, therapy, etc.|
|Government or Non-Government Organization||Educate the public on a health care topic.||Mental health, HIV, domestic abuse, anti-smoking, addiction, etc.|
The client mentioned in their initial contact with you that they have a great service, but they need help with marketing and they want learn about marketing in the context of their business.
Your first step is to respond to them with a letter of engagement that summarizes the relationship and aspects of their business to better define and enhance the mutual understanding of the relationship. It should also explain elements of marketing that are unique to health care and the 4 Ps of marketing in the context of their business.
Write a one-page letter (one-page single-spaced) to your chosen provider type and their service (feel free to create a name and any other relevant and important details to provide depth). The letter should be professionally written and formatted, and do the following:
The specific course learning outcome associated with this assignment is:
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