OFO BIKE

A key outcome of this course is that students can analyze strategic issues regarding foreign market entry. 
Assume your audience is a group of company investors. YOU will research a  foreign market entry failure (from the last 10 years). Assume that company is now considering re-entering the same market (in 2022). You should note their topic selection here: 
OFO COMPANY 
HOME COUNTRY: CHINA
Foreign Market: Singapore 
you will conduct the following analysis and present the findings to the class. Report on the following:

The firm’s propensity to internationalize (prior to the market entry both at the time of initial entry and present-day)
The opportunities the firm foresaw in the foreign market (prior to initial entry, and today)
Apply Porter’s Diamond Model (Module 8) to analyze the domestic country’s competitive advantage in the industry. 
Summarize the lessons learned from the entry failure
Provide recommendations should the company approach market entry today

Format of ppt

An introduction of the speakers and the structure of the presentation
Background (Firm’s propensity to internationalize prior to market entry. Is it in the same position today?)
Anticipated  advantages (Opportunities the firm foresaw in the foreign market. Are  there more opportunities today? Fewer? How do you know?)
Apply the Diamond Model to analyze the landscape for competitive advantage. (Has it changed with time? If so, how?)
Lessons Learned (What mistakes were made in the first attempt at market entry?)
Recommendations (How could this entry have been successful?
References (Works cited in APA format)

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