Provide an analysis of the impact of the microeconomic and macroeconomic environment on a company of your choice

The assignment should: 

1. Set out the performance of the organisation in relation to its main competitors/comparators from 2006 until 2019. 
2. Use economic theory and data to explore the firm’s macroeconomic exposure, market exposures and its cost vulnerabilities, including comparisons with an appropriate comparator organisation or organisations. 
3. What does your analysis reveal about the effectiveness of business strategy in your chosen firm or organisation especially in 2008/2009?
 4. How well equipped is the business/organisation to withstand any further global economic shocks in 2020 onwards? 

• Do choose a company where appropriate corporate data are available as are macroeconomic data from the country/countries in which it operates. 
• Do not use BA (or IAG), Nippon Steel or Cemex 
• Do include economic models. Word Count 5,000 (3,500 main text; 1,500 diagrams, tables, figures, charts, etc.)  

Assessment Criteria
To successfully pass this assignment you need to:Comprehension

Demonstrate your understanding of microeconomic and macroeconomic concepts covered in the module

Analysis              

Apply those concepts in the analysis of your chosen company

Technical Capability

Support your analysis with the effective use of relevant data and diagrams

Critical Evaluation

Explain your evaluation clearly using relevant examples

Academic writing

Make sure the assignment is well-written and well-structured
Make clear and effective use of referencing

What Your Answer Should Comprise
An important criterion for assessment is how well you have used your informed judgment to assess the economic factors which have been most significant for your chosen organisation. So your answer should cover all the following, but the significance of each will vary:

Background to your chosen company (this should be brief, but sufficient for the reader to contextualise the answer)
Its macroeconomic exposure
Its non-economic macro exposure (included if significant, but remember the focus is economics)
Its Market Exposure
Its Vulnerability and Costs
Does your business’s conduct and strategy protect it from external exposures? Is it ‘clothed’ or ‘naked’ in the marketplace? How does it compare with others in the same marketplace? How well equipped is it for 2020 onwards?  (this is a significant required section)

Assessment Criteria
To successfully pass this assignment you need to:Comprehension

Demonstrate your understanding of microeconomic and macroeconomic concepts covered in the module

Analysis              

Apply those concepts in the analysis of your chosen company

Technical Capability

Support your analysis with the effective use of relevant data and diagrams

Critical Evaluation

Explain your evaluation clearly using relevant examples

Academic writing

Make sure the assignment is well-written and well-structured
Make clear and effective use of referencing

What Your Answer Should Comprise
An important criterion for assessment is how well you have used your informed judgment to assess the economic factors which have been most significant for your chosen organisation. So your answer should cover all the following, but the significance of each will vary:

Background to your chosen company (this should be brief, but sufficient for the reader to contextualise the answer)
Its macroeconomic exposure
Its non-economic macro exposure (included if significant, but remember the focus is economics)
Its Market Exposure
Its Vulnerability and Costs
Does your business’s conduct and strategy protect it from external exposures? Is it ‘clothed’ or ‘naked’ in the marketplace? How does it compare with others in the same marketplace? How well equipped is it for 2020 onwards?  (this is a significant required section)

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