Select a company (or case) and show how the Triple Catalyst model could help it:
-stave off (delay, and/or protect from) competition
-survive a disaster/shock (consider COVID-19, or a major change in economics, or climate-related disasters – or a combination)
-go from good to great
-go from great to exceptional
Limit this to 3-5 pages of content, double-spaced 12-point Times New Roman font, excluding cover, table of contents, appendices.
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