Why The grandparents used to purchase their perfume products from Avon

Response 2
The peer’s grandparents used to purchase their perfume products from Avon Company by use of traditional marketing model of the door selling through a chain of businesses that sells directly to buyers. The method is characterized by using a third party such as retailers, wholesalers, dealers, and the customers who believe in the physical buying of products from the dealer or factory. Nevertheless, Sabrina Glover preferred buying perfume from bath and body works. BBW uses several media channels to promote and distribute its products, such as Facebook, Twitter, Google, and more (Cui & Mallucci 2016). Sabrina used the e-commerce retail distribution channel, which has demographic features such as faster distribution of goods and services directly from the producer to the buyer within a shorter time possible without the help of a third party. Additionally, e-commerce has psychographic characteristics such as trust between buyer and seller, customer need and desires for goods and services without physical purchasing direct to their places.
 
 
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